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In the News
MSNBC's Your Business is the only television show dedicated to issues affecting small business owners. Now in its seventh season, the program has profiled hundreds of small business owners and offered advice from countless business experts and investors.
There may be nothing more boring than selling printer ink and cartridges. Yet there's nothing dull behind the story of Coast to Coast Computer Products in Simi Valley, California. The exciting part of the company's story is not the fact that sales reached $60 million last year, or that management has a unique compensation program: The more you sell, the less you have to work.
Few middle-market business leaders can match the passion that Rick Roussin has regularly injected into his workforce during the past 30 years. Join us when Rick traces his middle-market firm’s history and shares the guiding principles that have shaped his leadership mind-set. Listen to the complete episode below (00:31:10)
Dawson is a weekly news magazine show that offers an alternative to local news coverage, focusing on the best of California. The inspirational story of Coast to Coast Computer Products, Inc.™ was recently featured in this local news show.